Fake words stuff up our work
We’re swamped with words that look right but don’t say much.
Meetings and messages present initiatives, actions, and goals, with values and purposes, with drive. They sound competitive but caring. They shine.
But do those talking points make your team’s real work easy or clear? Sometimes, the words we hear (and even use ourselves) are more to feel good than to do something good. The name for that? Bullshit.
Bullshit:
-
frustrates our teams, pulling them from focused work
-
drowns out the conversations we have to get things done
-
clogs up our thoughts, so we can’t see straight any more
Here’s where you come in.
Bullshit’s enemy is real talk
You probably remember what it feels like as an engineer, a designer, someone who builds things that others need.
That lets you connect the actual work that customers pay for, with leaders’ goals. (The real goals, not the feel-good ones.) No sites, books, or MBAs can substitute for that.
But you might need some help to make those connections clear for others. Do The Words shows you how to:
-
clear space so your team can hear each other, past the noise
-
build your confidence in speaking and writing, giving good points a better chance, and making leaders listen
-
shape stronger ideas through writing, thinking creatively and critically to figure out what your team should do
Ready to go?
Learn the 8 communication mistakes that we make,
and how to drop them
Not ready yet? Get some practical quick communication tips so colleagues pay attention and you get across your meaning.
