Say “so what” to your audience and write your story first
Challenge your mental audience with "So there you are, ready to judge. So what? Are you helping my writing today?"
Trip the tongue to grab the brain
What if "too plain" rots your brain? Sometimes disfluency – something surprising or complex – makes us pay better attention.
"It won't write": how judges make better decisions, and you can too.
There's something special about writing opinions before finalizing them; something that helps writers judge with less bias.
You’ve been had. The passive voice was never bad.
“Avoid it”, the style guides write, “unless you really know what you are doing”. The implication is you don’t.
"Fear Missing Out" what's here and now
At work, we listen to much, but hear just a part, absorb less than we’d like, and miss more than we know.