Sep 1, 2023 Opening Writing is really listening Writing feels a bit like listening, and if I’m aware of it as listening, it helps me write better.
Aug 1, 2023 Figuring out Engaging Communicate nuance clearly (a worked example) Sometimes you need to convey a complex point in few words. Here’s how I reworked an over-simplistic message to clearly carry nuance.
Jul 1, 2023 Opening Serve your stakeholders’ NEEDS, not their wants To help your stakeholders and customers most, understand their underlying needs and their Jobs To Be Done.
Jun 1, 2023 Engaging Grammar doctors don’t want you to know this weird old trick! Shake up your sentence lengths; the rhythms keep your writing interesting and easy to absorb.
May 1, 2023 Engaging Freshen up your canned ideas The names we use for things at work are like canned food, comforting nouny stodge. We need the freshness of verbs and spices.