Writing is really listening
Writing feels a bit like listening, and if I’m aware of it as listening, it helps me write better.
Communicate nuance clearly (a worked example)
Sometimes you need to convey a complex point in few words. Here’s how I reworked an over-simplistic message to clearly carry nuance.
Serve your stakeholders’ NEEDS, not their wants
To help your stakeholders and customers most, understand their underlying needs and their Jobs To Be Done.
Grammar doctors don’t want you to know this weird old trick!
Shake up your sentence lengths; the rhythms keep your writing interesting and easy to absorb.
Freshen up your canned ideas
The names we use for things at work are like canned food, comforting nouny stodge. We need the freshness of verbs and spices.