Writing feels a bit like listening, and if I’m aware of it as listening, it helps me write better.
Sometimes you need to convey a complex point in few words. Here’s how I reworked an over-simplistic message to clearly carry nuance.
To help your stakeholders and customers most, understand their underlying needs and their Jobs To Be Done.
Shake up your sentence lengths; the rhythms keep your writing interesting and easy to absorb.
The names we use for things at work are like canned food, comforting nouny stodge. We need the freshness of verbs and spices.