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Make sense from your ideas
Ideas on a screen might look great, but collapse when you present them.
Great ideas don’t come ready-to-send. Let the writing process help you think.
Write to figure if you’re thinking right
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Start writing in a different tool
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Recognise the writing process, its pains and flashes
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Verb more, most of the time
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Don’t hang up on the template
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Go from cases to principles
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Ignore your audience to write at first
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