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Relate to people (not just words)

Communication happens between people, not on a page or in the air.


Get across far better by working on the way you relate.

Listen more to be listened to more

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Learn about your audience

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Improvise to get through best

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Don’t push ideas on your audience

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Appeal to audiences’ better natures

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Be curious (and hire curious)

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Remember: Audiences build meanings for themselves

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Don’t look for meaning in words (alone)

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Teams need practice communicating

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