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Shake up your style, wake up your audience

If sentence after sentence sounds the same, your readers or listeners will switch off, and your point will be lost.

Skill:

Featured cases & evidence

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Three boys and a dog, sitting in the woods, marvel at the sight of aliens coming out of a flying saucer.
Great writers use this trick with sentence lengths

Vary the lengths of your sentences. The rhythms keep your writing interesting and easy to absorb.

A mechanical brain transmits telepathically to an astonished boy the words “I sense danger here. Take me to a place of safety QUICKLY.”
Surprise in style can rouse our brains

Playing with language keeps your audience switched on (even at work).

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