May 1, 2023 Get across Freshen up your canned ideas The names we use for things at work are like canned food, comforting nouny stodge. We need the freshness of verbs and spices.
Dec 1, 2022 Get across Trip the tongue to grab the brain What if "too plain" rots your brain? Sometimes disfluency – something surprising or complex – makes us pay better attention.
Oct 1, 2022 Get across You’ve been had. The passive voice was never bad. “Avoid it”, the style guides write, “unless you really know what you are doing”. The implication is you don’t.