Trip the tongue to grab the brain
What if "too plain" rots your brain? Sometimes disfluency – something surprising or complex – makes us pay better attention.
Get across
We focus too much on surface features of language. But a few tweaks to the way you communicate can help your message click.
You’ve been had. The passive voice was never bad.
“Avoid it”, the style guides write, “unless you really know what you are doing”. The implication is you don’t.