How delaying some information keeps audiences engaged (if you don’t overdo it)

Slides often collect undigested information. Headline sentences drive clear thinking and action.

Playing with language keeps your audience switched on (even at work).

A colleague writes something like: “Can we have a call, as I’d like to know how to do some product management stuff?” And you wonder where to start.

When we use speaking to test writing, so that every sentence feels and sounds “right”, the grammar tends to just work.

Vary the lengths of your sentences. The rhythms keep your writing interesting and easy to absorb.

This one’s as simple as it sounds: number points to get them each read. This case shows a couple of ways it works.

“I got stuck looking at a blank page, thinking of the document it needed to be.”