Do you want your writing to “be” something or to do something?
Are you writing to fill a page or to change something for your audience?
One-on-one meetings – don’t miss the best part
One-on-ones can help people resolve concerns and conflicts or try out ideas. Here's how to make space for that to happen.
Say “so what” to your audience and write your story first
Challenge your mental audience with "So there you are, ready to judge. So what? Are you helping my writing today?"
Trip the tongue to grab the brain
What if "too plain" rots your brain? Sometimes disfluency – something surprising or complex – makes us pay better attention.
"It won't write": how judges make better decisions, and you can too.
There's something special about writing opinions before finalizing them; something that helps writers judge with less bias.